Resume – Timothy Farrell

Houston Roughnecks | UFL

Lead brand strategy and execution, driving local market and league-wide awareness.
Develop and manage multi-channel marketing campaigns to support ticket sales, fan growth, and brand engagement.
Direct grassroots and community engagement efforts to grow local fanbase and enhance market presence.
Collaborate with digital and social teams to align content strategy with marketing initiative

Bridgeport Islanders

Executed marketing strategies and established brand standards for the organization, directing advertising/promotional initiatives, encompassing media placements and scheduling.
Provided expertise as a gameday experience and presentation consultant for PWHL New York.
Oversaw the successful organizational re-branding of the Bridgeport Islanders in May 2021, guiding the process from logo design to communication strategy.
Championed the organizational re-branding of Total Mortgage Arena in March 2022, leading initiatives such as logo design, signage replacement, and communication strategy.
Steered the marketing efforts for New York Islanders retail operations, playing a pivotal role in the launch of the team's e-commerce store, Isles Lab.

Webster Bank Arena | OVG Facilities

Directed marketing initiatives for all events and programs hosted at the venue, ensuring comprehensive oversight of promotional activities.
Managed negotiations, placement, and scheduling of all marketing media buys.
Orchestrated highly successful marketing and advertising strategies for top-selling events including Thomas Rhett, Adam Sandler, and Bad Bunny.