About Me
Hi, I'm Tim Farrell — a marketing strategist and brand leader with over a decade of experience in sports, entertainment, and community-driven organizations.
I’ve led high-impact campaigns across major U.S. markets including New York, Kansas City, and Houston, building brands, driving revenue, and growing passionate audiences. My background spans fan engagement, digital advertising, sponsorship strategy, and full-funnel marketing execution. Currently based in Texas, I’m focused on using marketing to connect people, ideas, and communities in meaningful ways.
Over the years, I’ve directed campaigns for professional sports teams, launched multi-channel ticketing initiatives, and developed grassroots programs that foster lasting community relationships. Whether collaborating with creatives or analyzing campaign performance, I bring a balance of vision, data-driven thinking, and a deep belief in the power of storytelling to every project.
- Position Director of Marketing
- Employer Houston Roughnecks (UFL)
- Current Location Houston, TX
- Hometown Thomaston, CT
- Email timothydfarrell@gmail.com
- LinkedIn Timothy Farrell
- Relocation Open to Relocation
Resume
10+ Years of Experience
Experience
November 2024 - Present
Director of Marketing
Houston Roughnecks | UFL
- Lead brand strategy and execution, driving local market and league-wide awareness.
- Develop and manage multi-channel marketing campaigns to support ticket sales, fan growth, and brand engagement.
- Direct grassroots and community engagement efforts to grow local fanbase and enhance market presence.
- Collaborate with digital and social teams to align content strategy with marketing initiative
March 2020 - November 2024
Vice President of Marketing
Bridgeport Islanders
- Executed marketing strategies and established brand standards for the organization, directing advertising/promotional initiatives, encompassing media placements and scheduling.
- Provided expertise as a gameday experience and presentation consultant for PWHL New York.
- Oversaw the successful organizational re-branding of the Bridgeport Islanders in May 2021, guiding the process from logo design to communication strategy.
- Championed the organizational re-branding of Total Mortgage Arena in March 2022, leading initiatives such as logo design, signage replacement, and communication strategy.
- Steered the marketing efforts for New York Islanders retail operations, playing a pivotal role in the launch of the team's e-commerce store, Isles Lab.
May 2019 - March 2020
Director of Marketing
Webster Bank Arena | OVG Facilities
- Directed marketing initiatives for all events and programs hosted at the venue, ensuring comprehensive oversight of promotional activities.
- Managed negotiations, placement, and scheduling of all marketing media buys.
- Orchestrated highly successful marketing and advertising strategies for top-selling events including Thomas Rhett, Adam Sandler, and Bad Bunny.
September 2017 - May 2019
Marketing Manager
TPC River Highlands | PGA TOUR
- Led the planning and execution of all club & league digital marketing campaigns, coordinating efforts to enhance communication and engagement.
June 2013 - August 2015
Marketing Coordinator
Kansas City Chiefs
- Managed logistical operations for the camp, orchestrating in-person marketing efforts to maximize the team's visibility and engagement.
Education
2008 - 2012
BS | Sport Management
Post UniversitySoftware Skills
- Microsoft Office Suite
- Adobe Creative Suite
- Salesforce Marketing Cloud
- Google Analytics Suite
- Google Business Suite
- Meta Ads Manager & Business Suite
- Ticketmaster (TM1 & Account Manager)
- Asana
- Monday.com
- Looker Studio
- Sprout Social
- Shopify
- Wordpress CMS
Business/Marketing Skills
- Integrated Marketing Campaigns
- GTM Strategy Development
- Omnichannel Campaign Management
- Full-Funnel Marketing
- Customer Acquisition & Retention
- Audience Segmentation
- CRM Lifecycle Management
- Community Relations & Engagement
- Grassroots Marketing
- Ticket Sales Strategy
- Merchandising & Ecommerce
- Sponsorship Activation
- Paid Media Buying
- Vendor/Agency Management
- Budget Management
- Team Building & Mentorship
- Digital Brand Voice & Messaging Development
- Annual Business Planning & Goal Setting
- Event Planning & In-Market Execution
- KPI Definition & Performance Tracking
Portfolio
Contact
I Can't Wait to Hear From You!
If you’re exploring new opportunities, looking for a creative collaborator, or just want to connect and talk ideas, I’d genuinely love to hear from you. I’m always open to thoughtful conversations, new challenges, and ways I can add value to a team, project, or organization. Please don’t hesitate to reach out—I’m just a message away.